Post image for Marketing Secrets from John Carlton’s Action Seminar 2010

Hi Friends,

I’m just back from San Diego where I took part in John Carlton’s first Action Seminar. It was a 2 day event — much more marketing “workshop” than speaker parade — where John, his biz partner, Stan Dahl, and a cadre of A-list marketing talent gang-tackled the biz-building issues most relevant to attendees.

Surveys sent to those who signed up for the event a week earlier garnered a whopping 85% response rate and expert panels were formed to address the most pressing concerns as voted on by attendees. There was no doubt those at the event would be getting advice on exactly what they needed.

Further, there were no formal product pitches by the experts on the room. Instead, marketing superstars were giving away free access to some of their best material. Like when Joe Polish decided to supply the room with access to 10 of his Genius Network interviews most relevant to the topics being discussed at the event.

The energy surrounding the event was palpable. Attendees and “Big Dogs” (John’s title for the experts on hand) alike were inspired to share their best tricks for making big bucks online. In true Carlton fashion, nothing was held back and noticeably absent were the pretenses of your typical marketing seminar.

Carlton from panel view right.

Carlton and Kilstein (with Deutsch holding mic)

I was privileged to join several panels discussing topics like how to get the most of copywriter/client relationships with John Carlton David Deutsch, Harlan Kilstein, MaryEllen Tribby and Joe Polish (I recap my best advice for freelancers negotiating higher fees in the audio interviews below)…

… and I hosted a panel of top copywriters including Deutsch, Kilstein, Jim Curley, Robert Gibson, Lorrie Morgan-Ferrero and Mark Landstrom where we did “flash critiques” of sales letters submitted by attendees. (My apologies once again for any recurring nightmares this may have inspired.)

If you were fortunate (read: wise) enough to attend this event, I’d love to hear your impressions in the comment section. And for those of you who sat on your hands, or just couldn’t make it out… I’ve recorded two interviews with copywriters who attended the event that will provide you an insider’s perspective on the event.

Copywriter Ben Johnson taking in the action.

Copywriter Ben Johnson taking in the action.

The first is with a talented newcomer to the freelance copywriting scene. His name is Ben Johnson and the very first letter he wrote for a client reached #1 on CickBank in the Forex niche. I’ve been mentoring Ben for just a few months and he’s an amazing talent.

Next I interviewed one of the hottest freelance copywriters in the marketing world right now, David Raybould, who has spent half of his short career dominating ClickBank’s #1 spot for Marketing and Ads. David flew from the UK just to attend this event (and ditch the gloomy London skyline for sunny San Diego).

I asked both Ben and David for their 5 biggest takeaways from the event. In these info-packed interviews you’ll learn…

  • The one easy social tactic introverts can use to instantly melt-away the awkwardness of meeting strangers and have people dying to get in contact with you after the event. (And how to avoid looking like a total idiot like I did to Yanik Silver at my first event years ago.)
  • James Schramko’s tip on where to get cheap “heatmapping” software that allows you to pinpoint exactly where visitors are drawn on your website (This tip alone could raise boost conversion with a few simple tweaks)…
  • How to quickly establish yourself as an expert (and NOT a vendor) in the eyes of your prospects. (This works wonders for freelancers looking to raise their fees!)
  • How Mike Koenigs is about to completely change the game in regards to customer access by tapping into over a billion smart phone users (Imagine hosting a membership site straight from a phone app)…
  • Why writing killer copy is not enough. the 3 things you’ve got to do to “crossover” into the big leagues of marketing.
  • Why Google takes Teran Dale’s phone calls and how he actually influences AdWords policy.

And a whole lot more. But the interviews don’t focus only on the Action Seminar, you’ll learn valuable tips and tricks for…

  • Taking your writing to the next level…
  • Increasing traffic to your website and
  • Positioning yourself as the “go to” expert in your market.

Listen to the interviews here:

Ben Johnson Interview

David Raybould Interview

(May take a minute to download, be patient.)

Or you download the zip audio files here:

Ben Johnson zip

David Raybould zip

You’re really going to like these interviews. And after you’ve given them a listen, please leave a comment here to let me know your thoughts. I’m also happy to answer all of your questions.

Talk soon,

Kevin

{ 7 comments }

Hi Friends, good to be back with you…

If you’ve been following the marketing for John Carlton’s upcoming “Action Seminar”, you may have intermittently excited and confused about what exactly the event will be like, and if it’s for you.

So, I’m here to answer some questions I’ve been getting from colleagues… and also offer you a big bonus for attending as my special guest.

(Sorry about the short notice. I wanted to make sure every detail was set firmly in stone before I told you about this.)

First, here are the most important things you should know about the event…

  • This is NOT a pitchfest!

If you’ve ever been to a Carlton event, you know he is keeping the Gary Halbert seminar model (which he helped invent) alive and well.

That means: No multiple speaker formats (where a slow parade of gurus spend 45 minutes cramming product down your throat.)

Instead, you get 2 full days of intensely focused brainstorming from the top experts in marketing today.

Seriously, when you see who’s coming to this thing, you’ll understand what the fuss is all about.

And when you realize you’ll be locked in a room with them and a select group of savvy biz owners, it get’s really exciting.

  • Nothing will be held back.

Carlton has a few golden rules for his events, the first one is: No egos. They stand in the way of learning.

The second one is: No holding out. Like any good party, everyone must be willing to share the good stuff. No one ever got rich by hording their best money-making secrets.

And if they did, they stupidly left a whole lot more on the table by not engaging in reciprocity.

  • The networking will be intimate and everlasting.

Because this event will be much more of a workshop environment than typical seminars, the old rule that the “real networking happens at the bar” is not in effect here.

Don’t get me wrong, there’s sure to be some barstool bonding, but why waste that on biz talk. The daylong sessions are where you’ll get to show your savvy, or just kick back and ask questions.

There’s no right or wrong way to approach it… the important thing is that you’ll be mixing it up with the best in the biz.

And because they’ll be spending time focused on your business, the door will be more open than ever to make connections and invite opportunity.

  • It’s called the “Action Seminar” for a good reason.

Aside from John Carlton and his biz partner Stan Dahl (who charge $2,500 for just one hour of telephone consulting)…

… a few of the experts who’ve already confirmed are:

  • Brian Johnson – who is Rich Schefren’s right arm over at Strategic Profits. I’ve had the occasion to hang with Brian 3 times now and he bends my thinking every time. No matter how “on top of it” you think you might be right now, I guarantee you’ll learn some new tricks for increasing profits from Brian.
  • Teran Dale – the greatest PPC expert you’ve never heard of. Harlan brought Teran to one of John’s rare Hot Seat seminar’s last year and he completely stole the show. This is a guy who not only has the ear of Google, but has actually influenced their policy in favor of marketers. You don’t truly know PPC until you know Teran.
  • Mike Koenigs – of Traffic Geyser. If you hate the idea of “selling”, but still want to get your message out with major impact — Mike will teach you how. I’ve seen Mike’s speak twice now and he blew me away both times — with totally different material. He’s the master of leading people to buy without every coming off like a salesman.
  • Lorrie Morgan-Ferrero – of the “She-Factor.” Women control 85% of the money out there, and Lorrie knows all their hot buttons. If your marketing is drenched in testosterone right now — you’re leaving HUGE money on the table. I promise that will change after you talk with Lorrie.
  • David Deutsch - who holds several controls with Boardroom Publishing and others. David’s insights and tactics for mega-profit copywriting online and off are second to none.
  • Scott Haines - who took over as Gary Halbert’s “wingman” after Carlton and remains of the best copywriters working today.
  • “Million Dollar” Mike Morgan – who consistently kills it online with letters converting at 12%, 18% and higher for some of the biggest name marketers out there.

Those are just a few — and NONE of them will SELL you a thing.

No Presentations, no pitching, no sign-up forms shoved in your face (just when you thought they really liked you!)…

… this event is no holds barred.

You get your ticket, you get yourself to sunny San Diego, and you get to pick the brains of these top experts about YOUR BUSINESS for 2 solid days.

Forget the marketing seminar as you know it.

This is more like waking up to find out you are related to the world’s top direct response marketing experts — and free to ask them anything you like.

(They have to give you the straight dope or look like a tool in front of the entire family. )

Bottom line is…

  • If you don’t come away from this event with at least 3 actionable, profit boosting tactics to implement the minute you get home, then you had to be asleep.

It’s just that good.

So good that all the top marketing experts I mentioned are willing to pay there own way to attend the event and NOT SELL a thing.

You know, one thing I’ve learned over and over since gaining access to the top players in this business of ours is…

The richest (and happiest) marketers are the ones who never stop learning!

When I look around at the really good seminars, I see marketing legends like Perry Marshall, Joe Polish, MaryEllen Tribby and Brian Tracy sitting in the audience taking notes along with every other attendee.

It shocked me a little the first time I saw a billionaire sitting among total newbies listening just as intently to a marketer’s presentation… but the more I saw this happening, the more it made perfect sense.

The great thing about marketing is…

No matter how much you make or how much you know, you always want more. And there’s always more to be learned — and more to be earned.

Let’s face it, this businesses is not for the weak or the lazy. The ones who score big and keep scoring big, are the ones who stay plugged into the action.

John Carlton’s been in the action for over 25 years now.

That’s the reason this cast of All-Stars are willing to pay to sit on his panel of experts… they know what John’s time is worth. They’re guaranteed to learn as much as they teach.

To hear John’s 5 reasons you should come to the event, and get all the juicy details — go here:

John Carlton’s Action Seminar

Yes… that’s my personal link to the seminar. And yes, that means if you sign up through my link I get paid a few bucks.

No… it won’t cost you any more to sign up with my link, but to show my appreciation, I will give you a full hour telephone consultation following the event.

Here’s why the bonus consultation is so valuable to you…

  • With the extreme level of brainpower in the room at this event, the information will be flying fast. I’ll have you send me 3 specific questions or ideas you got from the seminar, and we’ll get on the phone and turn them into solid, actionable tactics.

That way nothing slips past you.  I’ll even look over your current sales copy if you like and show you how to improve it based on the stuff you pick up at the seminar.

If you don’t have copy yet, I’ll help you outline the best hooks and give you a “GPS sales map” to follow for creating high-converting copy.

  • My one hour phone consultations go for $500, but it’s yours at no extra cost just for joining the Action Seminar through my link.

John Carlton’s Action Seminar

So, if you truly want to start 2010 off with a bang, this should be an easy decision for you.

When you sign up, you’ll get all the details about the awesome waterfront hotel hosting the event — and the amazing low rate they were able to score. (This rate expires very soon, so don’t dally.)

I look forward to meeting you there if you can make it.

Best,

Kevin

P.S. I probably don’t have to mention that space is extremely limited for this event. Like I said, it’s designed to be intimate, so the limited seats will go fast.

John Carlton’s Action Seminar

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Something different today and I think you’re gonna dig it.

Last week at ETR’s Bootcamp, Mike Koenigs inspired me to rush out an buy a Kodak z18 pocket cam, and I’m putting it to good use.

Here’s how: I’ve found that if you approach life with an open mind and an eagerness to learn…

… we can learn something valuable from everyone we meet. And every lesson of value in life also contains an important lesson in sales.

So, I’ll be interviewing my good friends (and total strangers) about the tactics they use to sell and sharing these quick and dirty videos with you.

Yesterday my good friend, Lou Angelwolf, stopped by the house for coffee and spontaneously became the first interview in the series.

There are 3 Big Lessons in this 8 minutes clip, and several more quick ones that can help you sell more — better.

I hope you find it useful, and as always, your comments are encouraged.

Kevin

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